![]() ![]() They hope that the sales volume will offset the lower-than-usual cost. A company typically employs penetration pricing when it anticipates high demand for a new good or service.After a time of expansion, the company usually raises prices to boost profits and account for the increasing value of its product.Competitors’ clients may move to the less expensive offer, and new customers may sign up. ![]() Competitors must match the deal or immediately implement alternative techniques since the first price undercuts it.The corporation sets an affordable price for its value while remaining less expensive than the standard alternatives. The corporation first lowers the price to encourage people to try a new product or service. ![]() The objective is to quickly create demand, expand a consumer base, and maximize brand loyalty.
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